I visit many small business websites as I collect links for Bridal Resources. There’s one website mistake I see over and over: broken social media links.
It’s not the worst problem I see, but it’s by far the most common. I’ve lost count of how many times I clicked a social media link on someone’s website and it either went to the wrong page or delivered an error.
That’s a problem! It makes you look careless to potential customers, and it also looks bad to the search engines.
Go to your website, click your social media links (if you have them, of course), and make sure they all work. If there’s a problem, fix it: either repair the link or remove it. Do it yourself if you know how, or enlist your webmaster’s help, but get it done! There is zero value in displaying dud links.
Only link to social networks where you actually have some activity. If you rarely do anything on a particular network, don’t link to it from your website.
After you’ve made any needed corrections, take a fresh look at the social accounts themselves. Are they set up to be a good match for your brand? Consistent business name, same or similar icon, similar color scheme, business description, location, and so on? Invest some time to polish your socials to make sure they support your business identity.
See my article How to Gain Twitter Followers. You could adapt the tips it gives you to any social network.
If your site has a section that links to other websites, check those links too, and fix any “link rot”. Repeat from time to time. A collection of relevant links can be valuable for your visitors but it must be kept up to date.
The Worst Website Mistake
Broken social media links are the most common website mistake I see … but what’s the worst?
The worst mistake would be to lose your domain name because you forgot to renew the registration. There might be no recovery from that goof!
If your domain name expires, it’s open season for anyone else on the planet to register it and do their own thing with it. Some people make a business of pouncing on lapsed domains. They might sell it back to you … for a profit, of course … or they might just keep using it for their own purposes. That can get ugly! If you lose your domain you’d have to start over and rebuild your website on a new domain name. That’s a lot of hassle, including starting from scratch to promote it.
Check the renewal date on your domain name registration! I urge you to keep it registered at least a year into the future. Two is better, or even more. Don’t depend on the registrar’s auto-renew to re-register it at the last minute; stay well ahead.